Prospecting in advertising

Ways to find new customers through marketing channels Written by Jamie May  This is really a new series where we look at prospecting, or finding new clients. It’s 20 times harder to get a new customer than retain an existing customer, it’s hard work, very few people are any good at it. But here are…

Ways to find new customers through sales channels (hunting) Written by Jamie May  This is really a new series where we look at prospecting, or finding new clients. It’s 20 times harder to get a new customer than retain an existing customer, it’s hard work, very few people are any good at it. But here…

Canvassing & soliciting  Written by Jamie May  You don’t see canvasing much any more because the office is a ‘nice to have’ now in business. Canvassing is walking around knocking on doors taken from political campaigns. Different to door-to-door sales which is more like a product demonstration; canvassing is just making introductions, like local area…

Online reviews  Written by Jamie May  When I use an app in the play store, try a video game, or eat out, or when I interview with a company, I will often write a review. Usually not if it’s just mediocre or OK, more so if the service or product is amazing or terrible. Part…

Brand ambassador  Written by Jamie May  Someone who creates an personified image for a brand. Usually a sexually attractive person. Most likely to use in a transactional product. Usually sits within marketing/ branding as opposed to sales who would more actively try to influence a sale. There’s several versions, some examples: In a department store…

Email campaigns (marketing) Written by Jamie May  Email marketing is overused and easy to ignore, but it is a low-cost effective way to get your message out there. Best use is branding/ newsletters/ quarterly round ups/ to push out a promotion to current or past loyal customers Cold emails or introductions should be short and…