Email campaigns (marketing)
Written by Jamie May
Email marketing is overused and easy to ignore, but it is a low-cost effective way to get your message out there.
Best use is branding/ newsletters/ quarterly round ups/ to push out a promotion to current or past loyal customers
Cold emails or introductions should be short and punchy
If you use email marketing tools, any error in punctuation will make you look like spam
There’s a lot of great tools to handle this function like mailchimp
You should learn to automate marketing sequences
I would use it as a second point of contact and first follow up, immediately after a cold call. For example ‘further to our conversation, please see the details for’.
You will need a huge volume of contacts to effectively get new customers
Don’t overuse it, but do include it in your strategy
Be aware of spam laws and getting blacklisted
Email is the best medium to relay a dense technically heavy message, like an architectural plan, but it is low urgency
Many government departments or large companies with robust procurement teams may require an Expression of Interest in an email format to even be considered
