Ways to find new customers through marketing channels
Written by Jamie May
This is really a new series where we look at prospecting, or finding new clients. It’s 20 times harder to get a new customer than retain an existing customer, it’s hard work, very few people are any good at it. But here are the main ways to find new customers. Outsold can help with all of these.
Prospecting in Marketing
Hire/ Outsource marketing or digital marketing
Bundle – combine your product with another complimentary product
Co brand – find a friendly company and split the costs of prospecting
Offer a discount
Social media sales or marketing
News articles – google notifications are great
Blog posts – you’re reading one now
Shopfront – location, could be training in a park as a personal trainer, passing by trade
Branding – Specifically raising brand awareness
Exposure/ Charity – Offer free work
Blogs – write expert material
Email campaigns (marketing) – branding/ newsletters/ quarterly round ups
Word of mouth – hope people will tell others of a good experience
Referrals – Asking past customer success to write a letter of recommendation
References – Asking past customer success to speak to your prospect
Merchandising – those nice stacks of products
POS – point of sale – impulse buys
Media/ press – write press releases/ articles
Product/ company reviews
Free samples – let people try a new product or service
Ambassadors – having high profile people use your product or service
Events – product launches/ Tupperware parties/
SEO and web inquiries – increasing search engine ranking
Product faithful – people that love your company/ product and will sell it on your behalf
Hand written letter, card or invite
Industry bodies/ chamber of commerce
Create a website
Novelty promotion – Loudspeaker/ bullhorn/ Skywriting
